This article is all about creating content and using it to build links to your website. Content, meaning articles, videos, and even podcasts is now really the new advertising. That's because people go to the internet to look for information, not look at advertising. So you need to create compelling content about your business, your industry in general and any topics connected to your entire field that people will want to read, listen to or watch.
You need to use content to attract people to come to a website. What you are going to want to do is to create interesting content, interesting articles, videos, or podcasts, about your product or service. Not about your company necessarily, but about topics of interest to people that are related to what you do.
For example, if I had an Italian restaurant, maybe I would write articles about different types of dishes. Making videos is even better. Make a video on how to make lasagna, how to make spaghetti and meatballs, or whatever. Interesting things that people will want to look at.
Every time somebody goes on the internet, what are they doing? They are looking for information and they are looking for all kinds of information. You might think, "Oh, people aren't going to be interested in what I'm doing," but you're wrong. There are billions of searches every month by millions of people and they are looking for all kinds of information. This is why you want to create as much content as you can about your business.
And after the content is created you need to place it on as many sites as possible. YouTube, for example, is a site where you can place your content for free. There are also several dozen other sites just like YouTube where you can also place videos. And, there are dozens of sites where you can place articles and podcasts that you create too.
And it's all free. So are many of the press release sites that you can find on the internet. There are literally dozens – many with high traffic – that allow you to place press releases on their sites and almost all of them allow you to place at least one a day if you want. And they almost all let you include links in the releases that go back to the website you're trying to promote.
Now, in addition to placing content on other sites it's also very important to place your content on your own site. Make sure you have a video player on your site as well as a blog. Once you've placed your content on your site then the best thing you can do is to build links to each of the pages where your content is. Of course, you also want to build links to each of your pages on your site.
The easiest way to do this is to use a software service called Onlywire. There's a free version which is sufficient for most website owners but there's also a paid version for SEO people who have multiple clients. And don't worry, it's inexpensive with packages starting as low as $30 a month.
What Onlywire does is submit your pages to social bookmarking sites like Reddit, Delicious, Stumbleupon and Digg and to social networking sites like Facebook and Twitter. There are 40 sites altogether and with one click you can create a link on all of these sites for your page. It's a great way to build links and the sites that Onlywire submits to are all high-traffic sites with great page rank.
So check out this great service. Believe me, I've been using it for over a year now and I've built thousands of great links to my site and my clients' sites. It really works and it's really easy.
Tom Aikins is an SEO consultant and online marketing expert based in Bangkok who presents seminars on these subjects and also offers a complete online marketing training course on his website, http://www.seonorthamerica.com. You can ask questions of him by contacting firstname.lastname@example.org.